Discover Direct Primary Care at Potomac Health

Potomac Health redefines healthcare through a transparent, dedicated approach to wellness. Led by Dr. Ali Jaffery, our practice opens this fall to provide accessible, high-quality medical attention tailored to your unique lifestyle. Contact us to join our waitlist today.

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A New Standard for Direct Primary Care

We believe the patient-physician relationship is the cornerstone of effective medicine. As a premier direct primary care practice, Potomac Health removes the barriers created by traditional insurance-based models. This allows for longer appointments, transparent pricing, and direct communication with your provider. Experience a healthcare model designed to put your needs first, starting this fall in Northern Virginia.

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Meet Dr. Ali Jaffery: Your Dedicated Physician

A Practice Built Around the Patient

Dr. Ali Jaffery founded Potomac Health with a simple conviction: that quality healthcare and a thriving physician are not in conflict — they build on each other. As a board-certified internist, Dr. Jaffery has always been drawn to the diagnostic side of medicine, the cases that require patience, curiosity, and time to truly understand what's going on beneath the surface. That same curiosity shapes how he treats every patient who walks through the door: with dignity, respect, and the unhurried attention that comes from a practice designed around care, not volume. Prior to founding Potomac Health, Dr. Jaffery practiced internal medicine within the Inova health system in Northern Virginia and, before that, at St. Luke's Internal Medicine Associates in Duluth, Minnesota. His clinical interests include cardiac health, diabetes management, hypertension, and diet and lifestyle counseling — with a broader passion for the kind of complex, multi-system cases that reward careful listening as much as clinical expertise. Patients consistently describe him as attentive and easy to talk to, the kind of doctor who explains things clearly and makes an exam room feel less clinical and more like a conversation with someone who's genuinely paying attention.

Born and raised in New Jersey, Dr. Jaffery brings a grounded, straightforward approach to medicine and to running a practice — one focused on removing unnecessary friction between doctor and patient, whether that's a rushed appointment or a confusing bill. He's driven by a genuine passion for delivering quality healthcare in an environment where physicians are able to thrive, believing that a doctor who has the time and support to practice medicine well is a doctor who takes better care of you. Outside the clinic, Dr. Jaffery is a lifelong student of history and describes himself as someone with a curious mind, always looking to keep learning and better understand the world around him. He spends much of his free time with his family, and enjoys both playing and watching sports, particularly basketball and football.

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Frequently Asked Questions

No fine print you need a lawyer for. Here's exactly how membership, labs, imaging, and cancellation work at Potomac Health — in the same plain terms we'd use sitting across from you in the exam room.

What's the difference between concierge medicine and Direct Primary Care?

Both models trade the volume-based, ten-minute-visit approach for more time and access. The difference is what happens to your insurance after you join.

A concierge practice typically layers an annual retainer on top of the insurance you already carry — and still bills your insurance for every visit, on top of the retainer you already paid. You end up covering two costs for the same appointment: the membership fee, and whatever your plan doesn't cover at the visit.

Direct Primary Care replaces that stack with one flat, transparent membership. We don't bill insurance for visits at all, which means no surprise claims, no copays stacked on your membership fee, and no upfront retainer in the thousands before you've had a single appointment.

How do I pay for labs?

We hold client-bill accounts directly with LabCorp and Quest Diagnostics. That means we're billed at heavily discounted, pre-negotiated rates — the same kind large hospital systems get — and we pass that pricing straight through to you at or near our cost, rather than the inflated "list price" an uninsured patient would normally see. You pay the practice directly for labs, typically at the time they're ordered or drawn, with the price known upfront.

Can you submit that to insurance?

Sometimes, but it isn't guaranteed. Because these are billed through a client account rather than run through your insurance as an in-network claim, we can give you an itemized receipt to submit to your insurer for possible out-of-network reimbursement — but whether they'll reimburse, and how much, depends entirely on your specific plan. We'd rather tell you that plainly than promise something we can't control.

How does imaging work?

We negotiate cash self-pay rates directly with local imaging centers here in the Loudoun / Northern Virginia area — for X-rays, ultrasounds, MRIs, and CT scans. You pay the imaging center directly at that negotiated rate, which we've worked to keep well below standard list pricing. As with labs, you'll receive an itemized receipt you're welcome to submit to your insurance for potential out-of-network reimbursement — again, not guaranteed, and dependent on your plan's terms.

Can I cancel my membership anytime?

Yes. There's no long-term contract. We ask for 30 days written notice to cancel, which gives us time to close out any care in progress and gives you a clear, predictable end date rather than a sudden gap in coverage. Your membership — and membership fee — stays active through that 30-day notice period, and then simply ends. No penalties, no hidden exit fees.

What if I don't like my experience — can I get out of the membership?

Every new member is covered by a 90-day money-back guarantee. If Direct Primary Care isn't the right fit for you within your first 90 days, let us know and we'll refund your membership — no hard feelings, no hoops to jump through.

The one condition: because the guarantee is meant to let you try the model risk-free rather than move in and out of membership at will, members who use it aren't able to re-enroll for 12 months afterward. Outside of that first 90-day window, the standard 30-day cancellation notice above applies any time you decide to leave.

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Expert Internal Medicine and Preventive Care

Our practice focuses on the complexities of adult health, offering specialized internal medicine services that address chronic conditions and preventative wellness. By utilizing an evidence-based approach, we help you navigate everything from routine screenings to complex diagnoses. Our goal is to foster long-term vitality through a personalized health plan that evolves alongside your changing medical needs and goals.

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Specialized Support for ADHD Management

Living with ADHD requires a nuanced, comprehensive strategy that integrates lifestyle adjustments with clinical expertise. Our approach to adhd management focuses on clarity and consistency, helping you regain control over your daily life. Dr. Jaffery works closely with patients to develop customized protocols that address focus and executive function, ensuring you have the expert support needed to thrive.

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Sustainable Medical Weight Management Strategies

Achieving your health goals shouldn't feel like a solo struggle. Our weight management programs are built on a foundation of medical expertise and compassionate support. We address the metabolic, nutritional, and emotional factors influencing your progress. Through consistent monitoring and personalized guidance, we provide the tools necessary for sustainable success and improved health outcomes. Start your wellness journey today.

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Restoring Balance with Professional Hormone Therapy

Hormonal imbalances can impact everything from mood to energy levels. At Potomac Health, we offer hormone therapy options designed to restore your natural balance and improve your quality of life. Our comprehensive evaluations ensure that your treatment is precisely tailored to your physiological requirements, helping you feel like your best self again with expert, attentive medical oversight.

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Your Premier PCP Doctor in Northern Virginia

Choosing the right pcp doctor is one of the most important decisions for your long-term wellness. Potomac Health offers an accessible, modern primary care practice where patients aren't just numbers. With our early fall opening, we invite you to experience a practice where expert medical knowledge meets a truly personalized, patient-centric philosophy in the heart of Virginia.

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Your Journey to Better Health Begins Here

Potomac Health is committed to delivering a higher standard of care that is both accessible and comprehensive. Join Dr. Ali Jaffery this fall for a healthcare experience that prioritizes your unique health journey. Inquire about our membership options today.

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